Nulo Foods is partnering with Olympic athletes to promote its premium pet nutrition through its “Fuel Incredible” campaign ahead of the 2024 Paris Olympic Summer Games. The integrated, mulitmedia program will tell the stories of eight world-class athletes and the relationships they have with their pet companions.
Last October, Nulo launched the ‘Fuel Incredible’ campaign with gold medalist gymnast Simone Biles and her French Bulldogs, Lilo and Rambo. The campaign is designed to highlight the connection between athletes and their pets, illustrating that success is not just measured in medals and titles, but in the shared journey of wellness and mutual support. The campaign premise, however, is that all dogs and cats are incredible, and all of their stories deserve to be told.
For several years, the Nulo brand has attracted the attention of athletes across the nation including Nulo investor Michael Phelps, professional linebacker Ryan Kerrigan, pro tennis star John Isner, and 12-time gold medalist Natalie Coughlin.
In addition to Biles, Nulo’s Olympic athletes and their pet partners include:
- Anna Hall, world silver medalist heptathlete, and Labrador Emma
- Caeleb Dressel, a seven-time gold medalist swimmer, and Jane the English Labrador and Rems the cat
- Chase Kalisz, gold medalist swimmer, and bulldog Floyd
- Gabby Thomas, world champion track standout, and pug Rico
- Jessica Long, 16-time gold medalist paralympic swimmer, and goldendoodle Goose
- Regan Smith, silver medalist and world champion swimmer, and cat Roo
- Ryan Crouser, American shotput legend and discus thrower, and black lab Koda
“We believe that behind every great athlete is a support system, and our pets are an integral part of that — offering emotional support, companionship and unconditional love,” said Michael Landa, Nulo’s founder and CEO. “Our pet food recipes are crafted to ensure that while athletes chase their dreams, their pets are also fueled with the premium nutrition they need to be at their best.”
From June through September, the integrated communications program will include ads, videos, and more spanning social, digital, broadcast, cable, retail and print.
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