Incandescent Trading Co., Ltd., the importer and distributor of pet food products, is launching “Inne,” a premium brand of pet food products under the Superfood concept. It offers meticulously crafted recipes for dog and cat lovers who prioritize their pets’ health, ensuring they receive the highest-quality nutrition. This launch coincides the trend of the Pet Humanization market, which is currently experiencing significant growth. In addition to the affection and warmth that dog and cat lovers give to their pets, treating them as integral family members, ensuring the utmost care in terms of food and nutrition to shield them from various illnesses is crucial. Inne is a new brand of pet food products crafted from love and understanding of what’s best, encompassing 5 key components : 1. EXCEPTIONAL MEAT QUALITY – selecting premium-quality meat. 2. VITA-PLUS, an innovative formula exclusive to Inne, enriched with Omega-3 and Omega-6, along with prebiotic and probiotic. 3. FREEZE DRIED FOOD TECHNOLOGY, utilizing low-temperature baking to preserve nutritional value and taste equivalent to fresh homemade food. 4. GRAIN-FREE FORMULA, free from grains to aid in the digestion of dogs and cats. And 5. BALANCED NUTRITION, providing balanced nutrition for good health and longevity. All of these certainly emphasize Inne’s expertise in Superfood.
Mr. Jack Fang, a dynamic Taiwanese businessman and General Manager of Incandescent Trading Co., Ltd., says, “I am someone who loves pets like my own children and I am committed to selecting the best for my children. I have always believed in good inner health and if Superfood has become a strong food trend for those who take care of their own health, there should also be Superfood for pets. This inspired me to develop Superfood pet food products under the brand name ‘Inne’. I focus on using premium quality ingredients along with cutting-edge innovation and technology, coupled with meticulous manufacturing processes and innovative recipes, to ensure delicious and nutritious flavors that meet the health needs of dogs and cats, tailored to their different types, sizes, ages and breeds. This way, my children receive the best nutrition in every meal.”
5 Strategies to Compete for a Share of the Premium Brand Market
- EXCEPTIONAL MEAT QUALITY – Inne utilizes meat sourced from high-quality and reputable suppliers to provide pet food that meets the nutritional needs, rich in protein, essential for muscle development and overall health.
- VITA-PLUS, an innovative formula exclusive to Inne – The pinnacle of innovation, patented exclusively by Inne, transforms Inne’s pet food into more than just basic nutrition because Vita-Plus is enriched with ingredients such as cranberries, Omega-3 and Omega-6 fatty acids, as well as prebiotics and probiotics, among many others. It promotes digestive and immune systems, nurturing from within to outwardly benefit the health of pets’ skin, coat and eyes.
- FREEZE DRIED FOOD TECHNOLOGY – Inne utilizes low-temperature baking processes to preserve freshness and nutritional value, ensuring flavors comparable to freshly prepared food. In addition to selecting premium-quality meat rich in protein, it also includes vegetables and fruits such as berries, cranberries and beans, which offer high nutritional value.
- GRAIN-FREE FORMULA – Due to the sensitivity of many breeds of pets to certain nutrients, Inne has been developed as a grain-free formula, meaning it is free from grains to aid in the digestion of dogs and cats, ensuring their comfort.
- BALANCED NUTRITION – Inne’s formula is meticulously designed to ensure that every meal is nutritionally balanced for the overall health of every pet, promoting growth, longevity and well-being. It addresses the diverse nutritional needs of both cats and dogs.
Mr. Natchapol Tachatuwanan, a young executive and Business Development Manager at Incandescent Trading Co., Ltd., says, “We prioritize data research, credibility and the sourcing of premium ingredients to consistently fuel creativity and the development of innovation and technology. At Inne, we have developed over 100 special formulas for pet food. Furthermore, Inne’s food products have received ISO & BRCGS Certifications, standards signifying food safety, excellent health practices and production processes efficiency assurance. This BRC certification is only awarded to a select few companies worldwide. We are confident that Inne will swiftly become a trusted premium pet food brand, meeting the needs of both pet owners and their beloved companions in terms of health, and will soon earn a special place in their hearts.”
“For the launch of the Inne brand, we introduce 6 dog food products designed for various ages. These include Inne Classic for small breed dogs, comprising 2 formulas: Growth Management, supporting puppy growth, and Tear Stains & Coat Management, reducing tear stains and nurturing the coat. Inne Classic for medium and large breed dogs offers 2 formulas: Growth Management, supporting puppy growth, and Bone & Coat Management, promoting bone health and coat care. And Inne RAW & FRESH for dogs of all life stages consists of 2 formulas: Ocean Feast – Coat Care, nourishing skin and coat health, and Duck & Pear – Tear Stains Care, reducing tear stains and caring for the eyes. There are also 4 cat food products: Inne Classic for kittens – Growth Management, supporting kitten growth; Inne Classic for adult cats – Urinary System Health & Hairball Management, helping maintain urinary system health and eliminate hairballs; and Inne RAW & FRESH for cats of all life stages consisting of 2 formulas – Ocean Feast – Hair & Skin Care, nourishing skin and coat health, and Farm Party (chicken, duck, turkey) – Hairball Care, reducing cat hairball problems,” Mr. Natchapol adds.
According to TMBThanachart’s analysis arm, “ttb analytics”, the pet care market in Thailand in 2024 is estimated to be worth around 75 billion baht, reflecting a 12.4% increase from 2023, with a compound annual growth rate (CAGR) of 17.5% over the past 5 years. This growth is driven by evolving trends in pet care, including Pet Humanization, which encompasses Petriarchy and Pet Celebrity, leading to increased spending on pet care. It is predicted that the pet food market in 2024 will expand with an estimated value of around 44.6 billion baht, based on a compound annual growth rate (CAGR) of 17.0% over the past 5 years.
“With the 5 strategies that are the strengths of Inne, packed with truly innovative Superfood nutrition, we are confident that every bag of Inne product will be filled with quality and complete nutrition suitable for every dog and cat. We understand how meaningful it is to help owners and the pets they love live long, happy lives together. Being a part of enriching the lives of dogs and cats living with us with happiness is what we can do and will always be our primary and ongoing goal,” Mr. Fang concludes.
The Inne products are available for purchase online through various channels including www.innepetfood.com, LINE Official, Facebook and Shopee. You can also find Inne at booth P311-P313 / P349-P350 at the Pet Expo Thailand 2024, held at Hall 7, Queen Sirikit National Convention Center, from May 9th to 12th, 2024, from 10:00 AM to 8:00 PM.
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