AUSTIN, TEXAS — As Team USA athletes prepare to take the World stage during the 2024 Paris Olympic Summer Games, Nulo Foods is partnering with Olympic athletes to promote its premium pet nutrition through its “Fuel Incredible” campaign.
On Oct. 18, Nulo launched its first national campaign led by gold medalist and athlete Simone Biles and her French Bulldogs Lilo and Rambo. The campaign continues with seven additional athletes who will share their stories of dedication to not only their athletic careers, but to their pets.
“Athletes are known for their knowledge and understanding of the role nutrition plays in fueling their medal winning performances,” according to Nulo. “Each of these athletes, whose lives revolve around their sport, training and pet relationships, believes that Nulo upholds the same high standards for pet nutrition as they maintain for themselves.”
In addition to Biles, Nulo’s Olympic athletes and their pet partners include:
- Regan Smith, silver medalist and world champion swimmer, and her cat Roo
- Caeleb Dressel, a seven-time gold medalist swimmer, and his pets Jane the English Labrador and Rems the cat
- Gabby Thomas, world champion track standout, and her pug Rico
- Ryan Crouser, American shotput legend and discus thrower, and his black lab Koda
- Chase Kalisz, gold medalist swimmer, and his bulldog Floyd
- Jessica Long, sixteen-time gold medalist paralympic swimmer, and her goldendoodle Goose
- Anna Hall, world silver medalist heptathlete, and her Labrador Emma
“We believe that behind every great athlete is a support system, and our pets are an integral part of that — offering emotional support, companionship and unconditional love,” said Michael Landa, Nulo founder and chief executive officer. “Our pet food recipes are crafted to ensure that while athletes chase their dreams, their pets are also fueled with the premium nutrition they need to be at their best.”
Starting in June and running through September, Nulo’s campaign will include ads, videos and more running across social, digital, broadcast and cable. The campaign will also involve retail and print elements.
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