PetWise, formerly Worldwise, Inc., is officially debuting its rebranding, which was reported in the fall, at Global Pet Expo in Orlando, Fla., March 20-22. PetWise will host Global Pet Expo 2024 attendees and pet lovers at booth 2614, showcasing its brands and pet product essentials in the travel, safety, rest, play and treat categories, and more. Global Pet Expo 2024 will serve as the industry’s first view of the company’s new look. Additionally, PetWise will introduce the new CEO, Mac Tillman, who joined last month.
Mac Tillman will be joined by CEO and newly appointed PetWise Board of Directors member Kevin Fick, along with PetWise leadership and category experts, at the company’s annual GPE Media/Press and Influencer Event, which will be held Wednesday, March 20, at 3 p.m. ET. The event will happen at PetWise booth 2614 and will be hosted in partnership with Propel Communications.
Wednesday’s Media Event is open to GPE 2024 attendees, influencers and media guests, who will have a chance to meet Tillman and learn about the company’s mission to drive long-term growth and continue the healthy brand growth and product innovation retailers and customers have come to expect from PetWise, company officials said. Guests will also have a chance to experience two of the company’s most significant strategic programs of 2024: the introduction of Treatly, PetWise’s new pet treats and chews brand and the latest product updates and pet travel solutions innovations from Sherpa, officials said.
Following PetWise’s acquisition of Pet Factory in 2022, the company began immediate development of a new chews and treats brand, informed by consumer needs, tapping into Pet Factory’s 35-year legacy of category expertise and leveraging the Mundelein, Ill.-based best-in-class manufacturing and distribution facility, officials said.
Treatly offers a selection of pet chews and treats made from time-tested, all-natural, high-quality ingredients and crafted using the highest human-grade food standards, officials said. Treatly’s entire catalog includes: Treatly Collagen Chews, Treatly Collagen Crisps and Treatly Beefhide.
SHERPA will showcase its latest products, including the complete premier pet travel line, designed for pet owners seeking safety, comfort and convenience for everything from a walk around the block to a trip around the world, officials said. The pet travel category has grown exponentially as more consumers include their pets in their daily lives and day-to-day activities, from air travel to going around town. Products include: Sherpa Luxe Tote Fashionable Pet Carrier with Plush Drop-in Liner, Tan, Medium, Sherpa Trek Tote 2-in-1 Pet Backpack & Tote for Cats & Dogs, Gray, Medium and Sherpa Out & About 2-in-1 Pet Car Booster Seat & Carrier, Gray, Medium.
To help make Global Pet Expo a memorable experience for all attendees, PetWise has teamed up with New York-based artist Zac Crawford (IG @theartistzac), officials said. Attendees who visit PetWise’s booth 2614 will have a chance to receive a free canvas tote bag featuring a custom illustration of their pet. Attendees can scan a QR code at the PetWise booth, upload an image of their pet, and then pick their custom illustrated tote back at a special PetWise booth located on the south concourse by Entry B. These gifts will serve as a great keepsake to enjoy throughout the show and back at home, officials added.
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